#Paul weller clothing range pretty green mod#

Weller: Yes, two little ones, they just turned six months this Saturday. THR: And you have tiny little newborns at home! If I didn’t have that passion or love for it, I wouldn’t do it. I look back and see what I’ve done, and I want to do as much as I can in my lifetime. I want to see where and how far I can go as an artist. I don’t want to be morbid, but I’m not getting any younger. Weller: I’m always looking for something. You don’t really have to work this hard! You could rest on your laurels a little, no? THR: You’re on tour now, you have a new record. If you’re into a certain band, you’re into the way they dress. Just like a lot of people in England from my generation. I just like clothes - since the first time I can remember, like age ten or eleven I was just obsessed with music and clothes. Weller: I wear jeans and a T-shirt sometimes. THR: Do you always dress sharp, or do you ever just wear jeans and t-shirts? It was the firs time I’ve been back to CBGB’s in like twenty five years! All the people involved were lovely and treated us very well. If someone asked me to wear something I hate, I wouldn’t have done it. It seemed different than normal fashion ads, and it didn’t feel compromising to me. I like John’s stuff, and I liked the idea of shooting in New York, particularly being near the old CBGB site idea.

THR: You’re a fashion icon in your way, your style has always been pronounced, written about, profoundly cool - but you’ve never done a clothing campaign before.

#Paul weller clothing range pretty green mod#

The fashion industry recycles Mod their way - but it’s the lifestyle and historical connection in England that people are more attracted to. There are certain things that never go out of fashion, and are always adaptable. It’s evolved and adapted, that’s why it endures. It’s a religious thing for people in England for many decades, a code, a way of dressing and living. I’m happy to talk about it - or not talk about it. Weller: I don’t mind talking about it, it’s a big part of what I am and who I am. THR: You are so often associated with the word “Mod,” it always seems to come up when your name comes up, whether it’s about music or clothes. I wouldn’t wear what I wouldn’t wear naturally. For the campaign, I picked the stuff I would wear naturally. I like what he does, he’s got a different twist in menswear, really. I had bought some of his clothes in the States before. The Hollywood Reporter: How did you first hear about John Varvatos? The Hollywood Reporter got a chance to talk to Weller, currently passing through Italy on his solo tour, about doing the campaign, wearing John Varvatos, the new album – and the new twins he had with his wife (and former back up singer), Hannah, in January 2012.

In the video version of it, which can be seen on the John Varvatos website, Weller and Kane, both dresses in tailored dark Mod looks and eyewear, keep visiting a very retro looking New York pawn shop. The images were inspired by some of the early Mod portraits of Weller. Rock photographer Danny Clinch shot the campaign with Weller (his 17 th for Varvatos) and Brit newcomer Miles Kane near the old CBGB’s in New York, which is now the site of Varvatos boutique.